Unilever takes a foothold in the Italian market through a majority investment taking a 75% stake in Italian personal care company Equilibra.
WHO: Equilibra was founded in 1987 by Franco Bianco and has a growing presence in the “natural” personal care segments through its assortment of skincare and hair care, and is a leader in nutritional supplements in Italy. Equilibra’s brand proposition is based on its authentic Italian credentials and the use of plant-based ingredients with functional benefits, such as Aloe, Karité, Argan, and Almond.
Dutch conglomerate Unilever PLC was incorporated on June 21, 1894. The company’s segments include personal care, foods, home care, and refreshments. The company operates in more than 100 countries, selling its products in more than 190 countries. Unilever owns more than 400 brands including 11 “billion-dollar brands.”
WHY: The investment will give Unilever a foothold in the Italian well-being market through Equilibra’s assortment of natural skin and hair care ranges, as well as nutritional supplements.
IN THEIR OWN WORDS: Alan Jope, Unilever President Beauty & Personal Care, said, “Equilibra is very well-positioned in the wellbeing space in Italy and complements perfectly our existing offering. The Equilibra brand enjoys great recognition in the market, and we see opportunities for further development in what is a fast-growing segment.”
Franco Bianco, Founder of Equilibra, stated: “We are delighted to work together with Unilever to take the next step in our journey. We aim to spread the Italian Beauty and Wellbeing abroad and strengthen our presence in Italy.”
Fulvio Guarneri, General Manager Unilever Italy, added: “Unilever has a successful track record of scaling partnerships with quintessential Italian brands on a national and European level. Unilever and Equilibra will leverage their complementary expertise to grow the Equilibra business, bringing sustainability, wellness and the Italian spirit to people in Italy and abroad.”
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